Field Marketing Manager

  • Remote
  • Full Time
  • Transportation Management
  • Mid Level

Descartes Unites the People and Technology that Move the World

The need for efficient, secure, and agile supply chains and logistics operations has become ever more critical and complex. By combining innovative technology, powerful trade intelligence and the reach of our network, Descartes helps get goods, information, transportation assets, and people where they’re needed, when they’re needed. 

We’re one of the most broadly deployed logistics and supply chain technology companies in the world. More than 22,000 customers around the globe use our cloud-based solutions to transform the way they move inventory and information to enhance productivity, better serve customers, thrive competitively, keep pace with evolving regulations, and respond to rapidly changing market conditions.

Descartes is publicly traded (Nasdaq:DSGX, TSX:DSG) with headquarters in Waterloo, Ontario, Canada, and offices and partners around the world. With record financial performance for more than 16 years, we lead the industry in innovation investment. Every day, logistics service providers, manufacturers, retailers, distributors, and other logistics-intensive businesses of all sizes rely on our scale, stability, and comprehensive solution footprint to move what’s most important to them. 

We’re growing fast and invite you to join our amazing team. 

The opportunity

We need a passionate field marketer ready to take the next step in their career to join our Transportation Management team as a Field Marketing Manager. You will execute integrated marketing campaigns to drive engagement and demand generation.

What's in it for you?

Influence and impact. You have a love of technology and you are interested in a chance to build your experience and make an impact researching, analyzing, planning and testing. You want to be part of an influential team,  where you can apply your creative problem solving to further propel us along an impressive growth trajectory through demand generation.

Immediate and ongoing professional advancement. At Descartes, we value the contributions that each employee makes towards achieving our corporate goals. We strive to ensure that each team member has the tools and support they need to make valuable contributions. You will have the chance to work with and learn from marketing thought leaders. As the business expands, you will have the opportunity to grow into a manager role with increased responsibilities for overall campaign planning, execution, follow-up and reporting or advance into another relative area of the business  if your interest lies there.

What you will focus on:

  • Integrated marketing campaigns. You will assist in campaign plan development and own the tactical design and execution of demand-generation initiatives leveraging existing or newly developed content. You will liaise with the sales team on campaign details, follow-up and outcomes, including financial impact. 
  • Manage marketing data and segmentation. You will identify target markets, research business intelligence, and build contact lists. You will analyze key campaign metrics to gauge success and define best practices.
  • Drive lead generation. You will create and manage end-to-end demand generation, drip and nurture campaigns to improve market visibility. You will assist with the development of marketing assets to support overall marketing operations, including collateral, blog posts, webinars, and events.
  • Leverage technology and analytics. You will set, measure, meet, and adjust KPIs based on campaign performance to ensure lead generation, conversion, attraction, and engagement. You will track analytics, including click-rate, open-rate, cost-per-lead, determining the cost-effectiveness and ROI of a campaign, and reporting up to leadership. You will work closely with Sales, Industry Strategy and Customer  Success to establish closed-loop analytics to understand how our inbound marketing activity converts new clients and continually refine our process to convert leads.
  • Build relationships. You will work closely with solution area stakeholders on campaign details, plan tactics,  implementation status, and performance results.
  • Analyze performance. You will evaluate and report on campaign performance to assess effectiveness, revise or adapt as needed, measure success, and define go-forward best practices.

What you bring: 

  • The education and hands-on experience. You have a diploma or degree in a related field and 2-4 years of experience in marketing. Ideally, you have exposure to supply chain management, logistics operations, or technology. 
  • The analytical mindset and the creative spirit. You can set and measure KPIs, derive insights and plan future actions based on the data. You have ideas, and you know how to bring them to life in a measurable, impactful way.
  • The technical toolbox. You have exposure to marketing automation tools and a CRM system. You are tech-savvy and can get up to speed on the systems we use, the products we build, and the business problems they solve, diving in deep to truly understand how to engage prospects and existing clients. 
  • The drive. You are willing to do whatever it takes to get the job done, no matter how big or small. You can build collaborative relationships to partner on initiatives or work independently; either way, you are deadline-driven and detail-oriented. You thrive in a fast-paced environment, juggling several projects with a spirit of flexibility and a positive outlook. 
  • The flexibility. We foster a remote work environment. You are willing to travel domestically and internationally on occasion when it is safe to do so again.

Making an Impact

We succeed when our customers succeed so, for us, results are everything. Descartes’ logistics and supply chain solutions help automate, streamline and secure the flow of goods and information in ways that result in a significant positive impact on the environment. In 2020, we helped our customers save over 552 thousand metric tons of CO2, 1.86 billion sheets of paper, and 727 million liters of fuel. 

Descartes has a deep sense of environmental responsibility. Join a team that’s committed to working with customers to conserve resources and enhance sustainability. 

Network | Applications | Intelligence| Innovation

Our cloud-based solutions improve logistics and supply chain productivity, performance, and security. Descartes’ Logistics Technology Platform innovatively combines the world’s most expansive logistics network with the industry’s broadest array of logistics management applications and most comprehensive offering of global trade related intelligence.

Network: The Descartes Global Logistics Network™ manages the real-time flow of commercial, logistics, customs and product information. It spans more than 160 countries and connects hundreds of thousands of organizations in logistics and transportation, manufacturing, distribution, retail, government, ecommerce and business services.

Applications: Customers use our modular, cloud-based applications to route, schedule, track and measure delivery resources; plan, allocate and execute shipments; rate, audit and pay transportation invoices; access global trade data; file customs and security documents for imports and exports; and complete numerous other logistics processes

Intelligence: Our global trade intelligence solutions and services enable organizations to work smarter by making better, data -driven business and supply chain decisions.

Innovation: We’re focused on transforming new ideas and feedback from our customers and in-house domain experts into real-world innovations. New developments in the areas of IoT, machine learning, AI and analytics are enhancing the ability of our solutions to solve problems and process more information in new and complex ways.

Today’s supply chains are more connected, complex and moving faster than ever. To meet this challenge, Descartes is leading digital transformation for companies of all sizes. We invite you to join our epic journey. 

Join Us

As we scale, we’re looking for new doers, collaborators and innovators to join Descartes in uniting the people and technology that move the world as the Global Leader in Logistics and Supply Chain Technology. 

We’re entrepreneurial, hardworking, geeky-in-a-good way problem solvers. Guided by our values, we nurture a TEAM focused culture that invests in people and creates opportunities for advancement across a broad spectrum of career paths. We prioritize work-life balance and foster an environment with the space to take ownership, to be heard, and to carve a path for your individual accomplishments to help drive our success. At Descartes, everyone has a voice and the best argument wins, regardless of who makes it. 

We offer competitive compensation, great benefits, remote and flexible work hours, and the opportunity to join a company on an awesome mission with a great existing team and trajectory.

If you feel you have 70% of the qualifications we are looking for, and Descartes sounds like the team and the mission you want to be part of, apply now. We can't promise it will be a fit, but we do promise to consider your experience.

Due to COVID-19, we've implemented a virtual hiring process and continue to interview candidates by phone or video (Microsoft TEAMS) and are on-boarding new hires remotely. We value the safety of each member of our community because we know we're all in this together.

We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law. For more information about our commitment to equal employment opportunity, please review our EEO is the Law , Pay Transparency Nondiscrimination Statement, EEO/AA Statement . Descartes participates in the E-Verify program. Please click below to learn more about the E-Verify program. Notice of E-Verify Participation Right to Work (English and Spanish).

Descartes is committed to working with and providing reasonable accommodations to job applicants with disabilities. Applicants in North America with a disability who require a reasonable accommodation for any part of the application or hiring process can email us at hrna@descartes.com. Provide your name and contact information along with the accommodation needed to assist you with the application process. Your request will be responded to as soon as possible. Reasonable accommodations will be determined on a case-by-case basis.

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